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SEO by Industry
SEO Playbooks Built for Your Trade
Same search engines, different buyer behaviour. Our industry playbooks are shaped around how your customers actually search, compare and buy.
Industries
Specialist SEO for Four Sectors
Plumbers & Trades
Emergency and local searches engineered for booked jobs: Map Pack, service-area pages and reviews.
Learn moreDentists
Treatment plus location searches, Maps visibility and the trust signals patients check before booking.
Learn moreRestaurants
Google Maps, "near me" searches, crawlable menus and reviews that turn searches into direct bookings.
Learn moreLaw Firms
Practice-area pages, local visibility and verifiable trust signals that turn high-intent searches into enquiries.
Learn moreWhy Industry Playbooks
Generic SEO Misses How Your Buyers Behave
Search Behaviour Differs by Trade
A homeowner with a burst pipe searches at midnight on a phone and calls the first trustworthy result. A dental patient compares reviews for a week. A facilities manager researching suppliers reads capability pages. One SEO template can't serve all three.
Playbooks, Not Guesswork
Each playbook encodes what we've learned about the sector: the money keywords, the conversion paths, the trust signals that matter, and the mistakes competitors keep making. Your strategy starts from that base, then gets tailored to your business.
Something Else?
We Work Beyond These Four Sectors
These playbooks are where we've built the deepest sector knowledge, but our audit-first method applies to any SME. If your buyers use Google, Maps or AI search, we can help.
See What SEO Could Do in Your Trade
Get a free audit benchmarked against competitors in your sector.